ABOUT THE GREEN CROSS SAGA

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The Green Cross Saga is my personal autobiography that aims to give a detailed look regarding the story of my beginnings from China, the founding of Green Cross, up to the passing of the torch to my children.

My children asked me to have a legacy to future generations by writing this book,
I was overwhelmed by the task because I have lived only a simple life.
Then it occurred to me that therein lay my legacy to them.

- Gonzalo Co It

CASE PROGRESS

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Green Cross Case Goes to IPO – Philippine Daily Inquirer

After the Supreme Court reopened the doors on their bid to recover their father’s business legacy, the heirs of entrepreneur Gonzalo Co It are now moving to take back ownership of the “Green Cross” and “Zonrox” brands at the Intellectual Property Office (IPO) which has taken a second look at the decades-long trademark dispute. Lawyer […]

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Updates on the Legal Battle for Green Cross – Manila Standard

Last year, readers of this column were informed about the ongoing legal battle over the rightful ownership of the corporation which manufactures and sells Green Cross, the iconic rubbing alcohol brand which virtually every Filipino is familiar with.  Almost every home, clinic, and hospital has a bottle of Green Cross.  Pharmacies, supermarkets, and grocery stores […]